Frequently Asked Questions

Exceptional Integrated Marketing Solutions

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What does The Direct Edge do?
We offer creative integrated marketing, communications and business development solutions focussed on your target audience.

These solutions are results oriented and measurable.

At The Direct Edge we believe that exceptional marketing is about impact not expense.

What services do we offer?

We offer the following services

Marketing

  • Advertising Campaigns
  • Art Direction & Designs
  • Branding
  • Business Development
  • Communications
  • Creative Concepts
  • Digital
  • Direct Marketing
  • Marketing Strategies
  • Media Kits
  • Online Strategies
  • Public Relations
  • Sponsorship & Partnership Strategies
  • Telemarketing

Production

  • Audio-Visual Services & Technical Direction
  • CD Production
  • Conference Management
  • Events – National Roadshows, Product Launches
  • Exhibition Stands & Banners
  • Internet Broadcasting
  • Merchandise
  • Multimedia Production
  • PowerPoint Presentations
  • Print Buying & Production
  • Product & Corporate Launches
  • Props & Theming
  • Special Effects
  • Video Production
What industries do we specialise in?
We work across all industry sectors.

Our clients come from a variety of industry sectors including:

Associations
Aeronautical
Biotechnology
Building & Construction
Corporate
Defence
FMCGs
Finance
Food & Beverages
Government – Local, National, International
Information Technology & Telecommunications
Legal
Manufacturing
Mining
Pharmaceutical
Resources
Services

At The Direct Edge we believe as Albert Einstein did “you can’t solve a problem with the same kind of thinking that created it.” With this in mind we offer our clients’ fresh and innovative approaches to their marketing requirements.

Over the past few the following organisations have utilised our services for marketing, promotional and public relations activities:

Alcatel
AT&T Global Information Services
Australian Casualty & Life
Australian Industry Group
Australian Innovation Xchange Network
Bausch & Lomb
Bayer
BHP Australia
CAE Electronics Australia
CCH Australia
Citect
Coles Myer
Commonwealth Bank of Australia
Computer Sciences Corporation
Department of Health & Aging
GATV
Hoescht Marion Roussel
Johnson & Johnson
Kronos
Life Insurance & Superannuation Association
Liverpool City Council
Lysaght
MediMedia Australia
Microsoft
Minter Ellison
Morgan & Banks
Nestle
Otis Elevators
Pfizer Pharmaceuticals
Phoenix Consulting
ReadSoft
Sanofi Winthrop
Schneider Electric
Streets
Tower Technologies
US Department of Commerce
Warner Lambert

What makes your strategies and campaigns so special?

We understand the importance of running professional and highly coordinated campaigns, particularly in an environment where there is a focus on changing the mindset of the target audience.

We like to work as an extension of our clients rather than a contractor, getting to know their businesses intimately. This enables us to develop strategies and campaigns that are highly aligned to your business needs and objectives.

All our combined experience ensures that you receive your required results in a worry-free environment. We take the pressure of organising marketing activities off you so that you can concentrate on more important issues.

How does the process work?
Our initial consultation and subsequent meeting are free of charge and will usually last for up to an hour so we can obtain a clear understanding of the project.

We will develop and present you with a proposal with various requirements listed based on our recommendations.

The proposal will include comprehensive pricing and you choose the components you require us to implement.

How do you price your services?
The Direct Edge provides its services on a needs basis to minimise our overheads and our clients’ budgets.

We charge a pre-determined fixed fee determined by the scope of the project, the tasks required, and the services chosen.

We provide detailed pricing so that you can choose the components you would like us to manage and where possible pass on industry rates.

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